The WAGs Are Running the World Cup Narrative
Georgina Rodriguez has 72M+ followers and a Netflix show. Antonela Roccuzzo is a brand. The WAG economy just landed on US soil — and it hits different.
culture
14 articles
The Camera Doesn't Point Itself
Jordyn Woods and Ali Brunson are running the NBA Finals courtside narrative. The Spurs WAGs are right there — and nobody is pointing a camera their way.
Ester Expósito Didn't Do Anything Wrong
The Ester Exposito Mbappe petition backlash reveals how mobs perform nationalism through a woman's body and call it fandom.
Taylor Swift's 'Stevie Knicks' Is Better Sports Coverage
Travis Kelce was at mandatory minicamp. Taylor Swift flew to MSG anyway, in a custom 'Stevie Knicks' pun shirt, to watch the greatest comeback in Finals history.
Kylie Jenner and Jordyn Woods Hugged It Out at MSG
The Kylie Jenner Jordyn Woods reunion at MSG tells a bigger story: the sport that destroyed their friendship finally put it back together.
The Knicks WAGs Are Running Their Own Finals
Jordyn Woods made a cowboy hat that says Mrs. Towns. Kylie finally flew back from Turks and Caicos. Shannon Hart came from a nursing shift. This sideline is its own event.
Jordyn Woods Won Game 3 (KAT Did Not)
Wembanyama dropped 32 in Game 3. KAT took 10 shots. Jordyn Woods turned a no-bag policy into a national fashion moment. The 2026 Finals will be remembered in Vogue.
Norway's Viking Photo Is Nation-Branding at Its Sharpest
Norway turned their World Cup team photo into a cultural statement. Haaland with sword and shield at an Oslo fjord tells you more about modern nation-branding than it does about Group I.
Serena Williams Is Back. The World Stops.
Serena Williams is back. After nearly four years away, she is entering the HSBC Championships at Queen's Club for doubles with Victoria Mboko. The world stops.
Caitlin Clark Got Benched in Q2. It Was the Right Call. The Internet Made It a Culture War Anyway.
Stephanie White benching Caitlin Clark in the second quarter against Portland Fire was normal basketball. The 1.8M viral clip that followed was anything but. On the impossible conditions Clark plays in.
Jordyn Woods Made Herself the Story at the Finals
Jordyn Woods showed up to NBA Finals Game 1 in custom Knicks gear and became her own media cycle — not a sidebar. Here's what the WAG economy looks like.
Stefon Diggs' Cardi B Non-Answer Says Everything
Stefon Diggs gave TMZ absolutely nothing on Cardi B. For a free agent with zero NFL leverage, calculated silence is doing more work than his agent.
Kylie, Chalamet, and Spike Lee: MSG's NBA Finals Celebrity Row Is Different
Spike Lee has been in that MSG front row since the Ewing era. The 2026 Knicks NBA Finals celebrity circus isn't noise — it's New York telling you what this means.
Knicks ECF Comeback and the End of the Story
The New York Knicks erased a 22-point deficit at MSG. Now comes the harder part: figuring out who you are when the suffering stops.