NBA Franchise Valuations Reset Three Times in 17 Months
Three landmark NBA sales in 17 months, each pricing off the last: the Celtics at $6.1B, the Lakers twice, and now the Timberwolves at $4.5B.
celtics
23 articles
Paul George Is Ecstatic. Celtics Fans Aren't.
Paul George called joining the Celtics "surreal" and "ecstatic." Boston fans can't be mad at him for that. They're doing the ugly trade math instead.
The NBA Rigged the Schedule for the 76ers
The Sixers traded for a superteam and got a schedule to match: fewer back-to-backs, double the national TV games. That's not luck, it's a business decision.
The Steph Curry-Celtics Rumor Was Never a Report
A Celtics writer's 'if he's ever available, Brad would call' column somehow became a trade report by the time NBA Twitter finished with it.
Boston Lost the Jaylen Brown Trade. Even He Knows It.
Three weeks after Boston's Jaylen Brown-for-Paul George trade, an ESPN grade, a rival GM, and Brown himself all agree the Celtics lost the deal.
Jaylen Brown Is Torching the Celtics and He Hasn't Even Played a Game Yet
Jaylen Brown found out he was traded when his key card stopped working. Then he went live on Twitch. The Celtics' silence is its own answer.
Giannis to Miami Heat and the East Is Cooked
Miami landed Giannis without breaking a sweat. Boston had the assets and the relationship and still lost. I'm a Knicks fan and I need everyone to understand how bad this is.
Who Won the Brown-George Trade? The Data Has an Answer
The Celtics sent Jaylen Brown to the 76ers for Paul George and picks. Every advanced metric from the last three seasons says Boston got the worse end.
The NBA Reshuffled Itself in 7 Days
Giannis in Miami, Jaylen Brown in Philly, LeBron reportedly heading to Cleveland — the NBA flipped the Eastern Conference upside down in seven days. Here's the new map.
Celtics Traded Jaylen Brown for Paul George. What Were They Thinking?
Boston traded the 2024 Finals MVP for a 36-year-old who played 78 games in two seasons and served a 25-game suspension. As a Knicks fan, I'm delighted.
Philly Won the Brown Trade. It's Not Close.
The Celtics traded their 29-year-old Finals MVP to Philly for a 36-year-old who missed 25 games this year. Brad Stevens needs to explain himself.
Brad Stevens Broke Boston
The Celtics traded Jaylen Brown — Finals MVP, 29, in his prime — for 36-year-old Paul George and some picks. Bob Ryan called it underselling. That's generous.
Boston Gave Away Jaylen Brown and Called It a Plan
Boston traded a Finals MVP for a 36-year-old Paul George and a prayer. As a Sixers fan, I'm cautiously optimistic — the most dangerous state there is.
The Celtics Spent $47M on Their Own Optimism
The Celtics traded Jaylen Brown, missed on Giannis, and just signed a center who's played 72 games in a season exactly once. The spreadsheets are very confident.
The East Went Nuclear. The Knicks Did Nothing.
The Celtics traded Jaylen Brown for an aging Paul George. The Heat landed Giannis. The 76ers built a Big Three. The Knicks re-signed some depth guys and are somehow still the favorites.
The Celtics Traded Jaylen Brown and Don't Know What They Just Did
The Celtics traded their 2024 Finals MVP for a 36-year-old who's missed half his games in recent years. Boston doesn't know what they just gave away.
Jaylen Brown's Clapback Exposed the Celtics
Jaylen Brown fired back at the seventh-best-player claim. The real story is how Boston stayed silent for two years before shopping their Finals MVP to Portland.
Jaylen Brown Is Getting Traded. It's That Simple.
Windhorst says Boston intends to trade Jaylen Brown. Brown answered on Instagram. The Tatum-Brown era is done, and the Giannis pursuit poisoned it.
The Bucks 'Don't Love' Miami's Offer and That Tells You Everything About Milwaukee's Leverage
Milwaukee set a June 23 deadline, then said they don't love the Heat's best offer. With Boston lurking and four days left, the Bucks have no leverage.
The Bucks Are Winning by Doing Nothing
Milwaukee is running the oldest power play in sports: make two desperate teams outbid each other while the clock runs. The Giannis trade saga isn't indecision — it's genius.
Giannis to Miami: What Stein's Report Actually Tells Us About the Heat Package, the Bucks' Rebuild, and the Celtics Problem
Marc Stein reports the Giannis trade to Miami is drawing near. Full package breakdown, what Milwaukee rebuilds with, and why the Celtics complicate everything.
LeBron, Reaves, Brown: The NBA's Offseason Map
Rich Paul says 10-12 teams called LeBron. The Nets are offering Austin Reaves $178.5M. The Celtics are open on Jaylen Brown. Three stories, one question.
The Bucks Are Trading Giannis at a Loss
The Giannis Antetokounmpo trade Heat 2026 is a franchise fire sale dressed as leverage. Miami leads, Boston lurks, and Milwaukee gets what it deserves.