Haaland at the Stanley Cup Was Perfect
Erling Haaland wore a #9 Hurricanes jersey, waved a rally towel, and hit the Jumbotron three days before Norway's first World Cup since 1998. This is the content we needed.
erling-haaland
2 articles
Norway's Viking Photo Is Nation-Branding at Its Sharpest
Norway turned their World Cup team photo into a cultural statement. Haaland with sword and shield at an Oslo fjord tells you more about modern nation-branding than it does about Group I.