The NFL Just Told You the WAG Content Isn't Real
The NFL's own social media VP confirmed it on the record: those candid Herbert-Beer and Burrow-Ponton camp clips are a marketing campaign, not luck.
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6 articles
We Caught the NFL's WAG Campaign. We Kept Watching.
Three NFL girlfriends went viral at camp in the same week. It wasn't a coincidence, it was a campaign, and fans clocked it immediately. That didn't stop anyone.
Madison Beer Flashed the Ring. Justin Herbert Exhaled.
Days after fans mocked Justin Herbert for touching Madison Beer's hair, she flashed a ring worth up to $1.2M. Same audience, new number to be mad about.
The Herbert-Beer PDA Discourse Isn't About PDA
Justin Herbert and Madison Beer sat together after Chargers practice, and fans turned it into a referendum on his focus. It was never about the PDA.
The Quietest Guy in the NFL Just Got Very Loud News
Justin Herbert posted a photo. He didn't say a word. And the internet built an entire Kelce-Swift-shaped narrative around him anyway before Chargers camp even opened.
McDaniel Is Rebuilding Herbert From Scratch
Mike McDaniel is changing Justin Herbert's shotgun stance from the ground up. The Matt Ryan comp is real. But is Herbert's problem his feet, or something harder to fix?