Fox Paid $485M for the World Cup. ESPN Showed Up Anyway.
Fox paid $485M for World Cup exclusivity. ESPN ran 42 shows about it anyway. Fox denied FOS's report. FOS stood firm. That denial tells you everything.
broadcasting-rights
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Fox vs. ESPN: The World Cup Broadcast War
Fox paid $485 million for exclusive World Cup rights. ESPN responded with America 250 content on July 4th. Neither side is pretending this isn't a war.