48 Teams. 104 Games. FIFA Wins. You Watch.
FIFA expanded the World Cup to 48 teams and called it inclusion. I call it 104 games, a bloated group stage, and a commercial product dressed up as a tournament.
2026
2 articles
The $4.3 Billion Bet That Soccer Finally Made It
The $4.3B betting handle for World Cup 2026 signals soccer's arrival in American mainstream culture—where legal betting infrastructure, global legitimacy, and North American hosting converge.